Originally, we thought to release this video after the summer holidays. The idea behind that deadline was to reach our partners (most of them might be in holidays now) and with the video trigger an smile on them from our adventures at the beginning of the year.
However, as we presented a glimpse of the video at iCOMM 2016 and from that talk we compromise to share the video with different parties then…. Today we decide to publish officially the video in our website. Then, it is our honor to present the wonderful work of mekastamo and publicly thank the work of talented persons (Claire and Christian) who help us into creating something meaningful for an audience.
Without further ado, here is the video Window to the World, please enjoy!
It was a 5 min presentation, so very challenging. In this post we want to share our message to you and in a later post we want to share our impressions from iCOMM 2016.
Due to the importance of this presentation, we decided to present the video we had prepared from Windows to the World project. So, here is our presentation where the video is embedded:
or alternatively as a premier you can also watch “Windows to the World” video in here:
We also can share your our rational behind all these work:
Display windows are used by museums and stores to attract visitors to their facilities. Display windows are often located at larger windows in the front facade and inside the lobby of the facility. For centuries, the objects displayed at the display windows have been the same, that is dressing the window while displaying the relevant objects with their corresponding descriptions.
Today museums have to compete for the visitors’s attention through an increasing number of amenities, e.g. with amusement parks, shopping malls, digital entertainment, and distance education. Furthermore, we live in an era where the design of services focuses on user experience. Thus, it is time to question how museums can increase their visitors’ user experience when harmonizing with the museum’s objectives and museum’s learning agenda?
Windows to the World is our first exploration to offer new possibilities to museums. We conceptualized and developed a photography and musical exposition with a digital interaction through the display windows of the exhibit. For 24 / 7 during 45 days the photographs and orchestra music was available for enjoyment for anyone at front of the display windows.
Furthermore an interactive digital game matching the exhibit was developed and integrated with tools to deliver further information to pedestrians. Thus, individuals were allowed to interact with the exhibit through the display window and gain further information about it and increase interest about it. The set up allows to know how many observers transform themselves as active visitors during their interaction with the windows.
A brief story of the effort behind Windows to the World project
As you know, we came with the idea to do something for the windows of Kauppahalli in Joensuu sometime in spring 2015. If you see the windows in the current state, they are really boring. We wanted to do something interactive with them for the people in the city.
The city contacted us and we talked with them early November and agree with them to come with the an idea to do something for the windows by March 2016. However to agree on a date means that the challenge just starts. The concept, Windows to the World, emerged until December 2016.
There was not much time to produce something of quality. But it is thank you to an incredible team that this project was possible.
Dings develop almost all the hardware of this project. It was a demanding job, and I do not have real photos behind scenes of this stage. While in Finland we prepare other aspects of needed for the game to function for example:
Measure the windows in freezing temperature
We make a layout, to be sure of what we wanted, and for this project the measures needed to be precise!
Analyse the amount of light to be sure the technology will work.
On Feb. 23, our partners of joenkilpituote came to put the layout to our windows.
Look how GREAT is the result:
Then we went to pick up the photos of the exposition, that our partners from Kuvanilma printed.
Finally, on 25th of February, our partner from Germany arrieved and it is time to integrate the technology and do A LOT of tests.
We embellish more the windows adding some black background, and tests continue while we were also setting up the installation. There were several details to take care of (e.g. the music of the exhibit, the sounds of the game, the set-up of the equipment) under really freezing temperatures.
Challenges were constant. For example the second windows was not really working, or challenges at the twilight…. but we always look the way to solve the challenge! 🙂
Also play testing was important
Also testing at night….
An last but not least, leaving all ready for the opening:
all in time to have “Windows to the World” ready for our public! 🙂
On Tuesday March 1st, 2016 at 3:30pm, we were at front of Kauppahalli building in downtown Joensuu, Finland. We were at front of the two windows which are hosting our temporal exhibition.
This exposition is outstanding for several reasons, among those: (i) it will be open 24 hrs for 31 days (ii) it is accessible to anyone who walks on this sidewalk (iii) It combines arts (photography and music) with technology (iv) people can interact at any time with the exhibition.
As you can see in the following photo, March 1st was a cold day here in Joensuu. However, independently of the weather people join us.
The exhibition, Windows to the World, was officially open at 3:30pm and the lace was cut by our artists:
The exhibition invites the people to think about 4 particular topics relevant in our time: Technology, Nature, City and Crowd.
In a following posts we will present the different aspects of this exhibition. Now, let us celebrate that is finally open to the public. Below a photo of the team which work on all the last details before this day!.
Additionally, our partners oversees made also publicity to the event as: